It is important to understand the world in which we live in and how we are influenced by the things that surround us. I have learned lots in the class but it has not changed my core values. I still believe in my personal morals, ethics and religious beliefs but it has reaffirmed my belief in ethical practices. There are many times when we are faced with what is the ethical thing to do. Both Marketing and business face these dilemmas often.
I think that the most important ethical career goals are:
“Strive to serve the needs of customers. Avoid using coercion with all stakeholders.
Acknowledge the social obligations to stakeholders that come with increased marketing and economic power.Recognize our special commitments to vulnerable market segments such as children, seniors, the economically impoverished, market illiterates and others who may be substantially disadvantaged. Consider environmental stewardship in our decision-making.” (Ethical Norms and Values for Marketers, 2013) I also think that when it comes to having a career you have to have a continued appreciation for what you are doing, the influence you are having and the change you are making. If you don’t possess a desire to succeed then you will become complacent and not be doing the best you can.
Human nature sometimes gets the best of people. Behavioral influences can change an entire office culture. You can either be a leader and motivate your peers or you can be the person that doesn’t meet deadlines or goals. I think it is also human nature to be competitive, as long as that competitive edge doesn’t become an unethical situation then it is fine. When an employer gives its employees the power to influence their work environment, employees take more pride in their job and their performance. It is important for employees to behave as part of the company . This positive attitude becomes part of what people outside the company see.
Marketing and Business are both industries where core values can become nonexistent depending on people’s greed. I think it is important to recognize that no matter which role you play in the business or marketing world you have to stay true to your vision and morals. There are legal ramifications to unethical behavior but there are personal consequences that come with it as well. Colleagues and peers don’t forget unethical behavior, it can cost your company money and it may jeopardize any future you have in that industry.
siobhan c. scott 